July 2014  

President's Message

The 2014 Silver Link Awards banquet was a night to remember. These awards have become a rich tradition in the Tulsa public relations community and I want to thank everyone who shared their incredible work with us. It really is a privilege to be part of the process of recognizing the amazing work accomplished in Tulsa. I want to thank the Silver Link Committee for all of their hard work, as well as everyone who submitted an entry and attended the event. We would also like to thank the generous he Silver Link sponsors: Cherokee Nation Businesses, Bank of Oklahoma, Schnake Turnbo Frank, Saxum, Rex Public Relations, and Kazoo Marketing and Communication. We couldn’t conduct such a high-level, professional awards program and truly beautiful banquet without the support of these organizations.

And if you’d like to get any additional trophies be sure to check the Silver Link story below for reorder information!

Now that Silver Links is over it is time to look forward to the last half of 2014 and what is in store for PRSA. We have several more exciting programs planned for you. Be sure to register for our July lunch meeting where you’ll learn to “Click like a pro” and capture dynamic shots with your smartphone camera. Then you won’t want to miss the August meeting on Aug. 19. We’re teaming up with OKEthics to bring in Cynthia Cooper, WorldCom whistleblower, who will speak on the topic of ethical leadership in the 21st century and share her personal experiences.

Thank you all for participation in PRSA Tulsa and making this chapter the wonderful success it is!


Bonnie Rucker

Back to top

Silver Link Award Winners

Congratulations to our 2014 Award Winners and thanks to all members who submitted high-caliber entries for the prestigious awards. The Silver Link Award winners, which were judged and scored by PRSA’s Dallas Chapter, include:

  • BOK Financial — 2013 myVoice Promotion
  • Kazoo Marketing and Communications — An Affair of the Heart Win to Vend Social Media Contest
  • ONEOK and ONEOK Partners — the 2013 Annual Report
  • Rex PR — Heritage United Methodist Church Vision Brochure
  • Saxum — Woody Guthrie Center Grand Opening, Media Relations
  • Saxum — A Gathering Place for Tulsa: Unveiled, Media Relations
  • Schnake Turnbo Frank — Tulsa Public Schools’ “Smart and Secure” School Bond Campaign
  • Tulsa Area United Way — Local Faces, 2013 Campaign
  • Tulsa Community College — MyTCC Website
  • Waller & Company Public Relations — Improve Our Tulsa, Capital Improvements Education Campaign
  • Williams — The Geismar Family Looks Back on June 13, Video


Check out the photo album from the evening and feel free to purchase copies of the photos. Curious to know your final score? Score sheets are available by request only; contact Megan at 

Back to top

PRSA Meeting Notice

"The best camera is the one you have with you."
        -Chase Jarvis, photographer

"You know...the iPhone. That is the snapshot camera of today."
          -Annie Leibovitz, Rock Center 2011

Every PR pro is expected to be able to mix stand-out visuals with compelling written content. And most of us carry a smartphone at all times. Learn how to put your smartphone to work and capture the “money shot” at a news conference, your special event, around the office, or on-the-go.

There’s more to shooting photos than taking a picture of your CEO behind a podium. Join us for this interactive lesson in thinking outside of the box, finding creative angles and wowing not only your boss, but also your website visitors and social media followers. 



July 10, 2014
11:30 AM - 1:00 PM
McNellie's Downtown
409 E. First St.
Tulsa, OK 74120
Back to top

Meeting Notice

Did you know the PRSA Code of Ethics requires us to investigate the truthfulness and accuracy of the information we represent? It's our duty as PR professionals to be aware of and learn to confront ethical issues with our organizations. 

In our August meeting, Cynthia Cooper, CEO of The Cooper Group and Worldcom whistleblower, will share her personal experiences at WorldCom as well as critical ethics and governance lessons from some of the largest corporate scandals including: who commits fraud and why, what went wrong in the rise and fall of WorldCom, common threads and root causes of recent corporate scandals, and the power of choice.

Tuesday, August 19, 2014

11:30am — 1:00pm

Doubletree Hotel, Downtown Tulsa

Cooper is an internationally recognized speaker, bestselling author, and consultant. She and her team unraveled the fraud at WorldCom, which is one of the largest corporate frauds in history. She was named one of Time Magazine’s People of the Year and one of 25 influential working mothers in Working Mother magazine. She has also been featured in national media including: The Wall Street Journal, USA Today, CFO Magazine, Business Week, The Today Show, and ABC’s This Week with George Stephanopoulos.

*Note: This meeting qualifies as an APR maintenance credit. 

Click here and select "PRSA Member" to register today!

Back to top

PRSA Tulsa Student Scholarship

Winners of the Chuck Schnake Memorial Scholarship were announced at the Silver Link Awards Banquet last week. This year PRSA Tulsa was able to award three $1,500 scholarships!  

To apply for the scholarship, applicants must be a full –time undergraduate student pursuing a degree in communications, public relations or journalism at an accredited four-year academic institution.

The three winners were: Houston Gaither a Junior at RSU studying Corporate Communications, Madison Hedrick a Junior at OU studying Public Relations  and Briauna Hoyt a Senior at ORU studying Mass Media Public Relations. Each of these students embodied Chuck’s love of the profession and his passion for helping others succeed, grow and learn.

Thank you to the scholarship committee who had the hard task of choosing between all the applicants. 

Back to top

New Member Promotion

Do you have two or more years’ experience in public relations? 
Join as a Member ($255 annual dues plus a one-time $65 initiation fee) and through Aug. 31 receive a FREE Chapter community* (up to $100) with promo codeSUMMER14.

*The FREE Chapter promotion has a few restrictions. For more information, please review the FREE Chapter Promotion FAQ.
Do you have one to two years' experience in public relations? 
Join as an Associate Member ($155 annual dues). Receive a FREE New Professionals Section membership with promo code AM14.

Do you have less than one year of experience in public relations? 
Join as an Associate Member ($115 annual dues). Receive a FREE New Professionals Section membership with promo code AM14.

Were you a PRSSA member? And did you graduate within the past two years? 
Join as an Associate Member, PRSSA Graduate ($60 annual dues). Receive a FREENew Professionals Section membership with promo code AM14. Join PRSA through Aug. 22 and be entered into a raffle for full International Conference registration.

Are you a full-time graduate student working toward a public relations degree? 
Join as an Associate Member, Graduate Student ($60 annual dues). Receive a FREENew Professionals Section membership with promo code AM14.

Are you a former member of PRSA?  
Join as a Reinstating Member ($255 annual dues plus a one-time $35 reinstatement fee).
Are you part of an organization that has five (5) or more individuals interested in joining?
group membership offers special benefits and discounted rates on first year dues. Contact Group Membership at for more information.

Are you retired?
Members who have been in good standing for at least five years may qualify for retirement status ($50 annual dues). You must be employed less than 50 percent of the time. Contact Membership at for more information.  

Back to top