Welcome to PRSA Tulsa

Welcome to the website for the Tulsa chapter of the Public Relations Society of America. Participating in our local activities puts you in touch with the region's top public relations professionals. We offer monthly meetings with engaging speakers, affordable professional development seminars, opportunities to connect with other talented professionals and a monthly e-mail newsletter.

PRSA members are employed by local and national businesses, public relations agencies, educational institutions, trade and professional groups, healthcare groups and nonprofit organizations.

We invite you to find out more about our premier organization today! Also, check out our national organization at www.prsa.org.


 

July Lunch Meeting: Know Your Impact: Measuring PR for Business Results
Measurement means more than numbers!
July 14, 2016
11:30 AM - 1:00 PM
Tulsa Country Club
701 North Union Avenue
Tulsa, OK 74127
http://www.tulsacountryclub.com
 
 

Measurement means more than numbers! Numbers are results, but you must look behind the numbers to find the insights that tell a compelling story.  

Cindy Villafranca, responsible for communications measurement and analytics at Southwest Airlines, will talk about communications measurement strategy, tools, techniques and dashboards.

From establishing measureable objectives to spotting opportunities and amplifying successes, you will learn how to pull the right metrics and analyze the right data to get powerful insights and results that impress your leaders!

Speaker Bio:

With more than 17 years of experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She left the news business after eight years, transitioning to the public relations field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association’s national headquarters, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of public relations campaigns on a local and national level, combined with her sound news judgment and diplomatic approach to all situations, has helped her succeed in driving business growth and recognition through key media placements and other PR tactics.

On Twitter: @CinDLew
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